Schedule
Front
Focus
War & Peace
Sustainability
Technology
New Leaders
Women
Spirit
SWF News
Interviews
Opinion
Transcripts
People
Initiatives
Search
 
 
About SWF
Sponsors
Credits

  Sunday, November 1 2:46pm PST

Saatchi & Saatchi
 
Brand Soul
 
 
 
Cause Related Marketing is making waves among major corporates
 

New ways of marketing are being developed to satisfy a public demand for 'good corporate citizenship'.

Cause Related Marketing (CRM) has been hailed as an "effective way of enhancing corporate image, differentiating products and increasing both sales and loyalty" by Dominic Cadbury, chairman of Cadbury Schweppes.

CRM is being championed by Saatchi & Saatchi, London, UK, whose vice chairman and director of marketing Hamish Pringle and director of cause connection Marjorie Thompson have written a book on the subject. The book is available through www.wiley.com

 
 

BACK TO TOP
Related Items · (no related items)
Notable Quote "However haltingly, we have made some progress."
   --former Commander-in-chief of the U.S. Strategic Air Command, Gen. Lee Butler
Actions which make a difference... WHOLE CHILD INITIATIVE: The SWF has worked with Jane Goodall to deliver aid to Rewandan refugees who have been fleeing into Tanzania.
Go to INITIATIVES for details...