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  Sunday, November 1 2:44pm PST

Saatchi & Saatchi
Fox on the Run
Mexican presidential hopeful suggests a 'third way'

Vicente Fox
What's in a name? Quite a lot, if one happens to be Vicente Fox Quesada, the Governor of Mexico's Guanajuato.

It's the name of the state that says the most. Guanajuato, located in the central part of the Mexico, is an epicenter of crucial events during the country's history, such as the founding in 1810 of the independence movement led by Don Miguel Hidalgo y Costilla. Later, Benito Juarez chose the city of Guanajuato to assume the presidency of the country in 1858, and integrate his government in the days when Maximiliano ruled the country as the emperor.

To this list Mr. Fox would like to add his current quest for the presidency of Mexico, which comes with impressive credentials. Already he is the politician who became a national hero in 1991 after vote rigging by an opposition party cost him a race for governor. He went on to win the governorship of his state in new elections held in May 1995, before announcing his presidential bid.

It was time for Mexican politics to be "reinvented," he told delegates at the State of the World Forum in San Francisco today (Oct. 31). "Human capital," he said, needed to become the "driving force of Mexican politics in the coming century."

Taking a leaf out of the book of British Prime Minister Tony Blair, he advocates a "third way" brand of politics, in which government, open and accountable, assists in creating the best environment for private enterprise to flourish.

One of the ways in which this could be achieved, he said, was for political leaders in Mexico to be required to use the Internet to communicate with constituents and local business leaders.


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Notable Quote "However haltingly, we have made some progress."
   --former Commander-in-chief of the U.S. Strategic Air Command, Gen. Lee Butler
Actions which make a difference... INVESTING IN WOMEN: The SWF has helped to establish a bank in Mexico specializing in micro-loans for women.
Go to INITIATIVES for details...